I decided to participate in a YCN competition brief in 2019, where I had to make Gumtree appealing to millennials. As a millennial myself, I was able to connect to problem that this demographic faces with Gumtree. The user interface at Gumtree is not completely user friendly or modernised at all, the constant pop-up ad's are incredibly off-putting. To solve this I used social media platforms such as SnapChat and YouTube to promote the Gumtree app, as social media is the centre of millennial's lives. 

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It was important that I refined the appeal of Gumtree further, so I made a student discount the main focus to this project. This audience will see this advertised on their social media with links to the app and website, which is much more appealing with the very obvious student discount design. I studied the brand guidelines of Gumtree, as well as creating a fresh, modern design to appeal to millennials, which was my core priority in this project.