owen harte
personal trainer
During the Lockdown period of 2021, I did a couple of freelance projects. This particular project was a logo design for a local personal trainer - Owen Harte. Owen is a newly trained PT so he was looking to brand himself so he could use his social media to gain more clients.
I had a lot f creative freedom with this project as the only spec Owen gave me was that he wanted his initials to be part of the logo. I started by playing around with the 'O' and the 'H' and trying to make the 'H' into a dumbbell. To the right are my initial design ideas for the logo.
ARIAL BOLD
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
R255 G255 B255
R0
G122 B255
R0
G0
B0
final
logo
Owen ended up really liking a couple of the initial designs but he asked me to experiment with a couple more colours. We ended up choosing a bright and healthy blue, to connote fitness and also because it is calming. Owen believes in training for the mind as well as the body so this made the colour choice ideal.
I created a main logo and then positive and negative variations which he can use on different mediums and backgrounds.
CHECK OUT OWEN'S INSTAGRAM HERE