I took part in a live project with D&AD, which was set by VBAT and Superunion. In this project, I had to either re-brand or create a new brand of bike hire scheme for a city of my choice. I decided to create a sub-brand for the London TFL bike scheme, as this is only available in the city centre and not the outer boroughs. I called the sub-brand ‘Brisk’, as its one memorable word and puts emphasise on how quick and easy it is to use this brand. I created, business cards, posters, a bike app and bike wraps for this brand.